SeaDek Adds Professional Freshwater Angler Bill Lowen as Brand Ambassador

Partnership underscores SeaDek’s expansion in the bass boat market

Rockledge, Fla., May 11, 2020 – SeaDek Marine Products, the leading manufacturer of non-skid traction products for the marine environment, is proud to welcome angler Bill Lowen, a ten-time Bassmaster Classic Qualifier, to their Brand Ambassador program.

Based in Brookville, Indiana, Lowen’s 13 years competing in the Bassmaster Elite Series have earned him 10 Bassmaster Classic berths and 148 Top 10 finishes.

“SeaDek has changed the face of boating, and now, most importantly to me, improved one of the weakest links in the competitive bass boat by replacing carpet,” said Lowen. “I demand the finest in performance and quality so I can perform at the highest level, and with SeaDek, I have a unique advantage over my competition.”

Born from Lowen’s longstanding relationship with aluminum bass boat manufacturer Xpress Boats, who was an early adopter of SeaDek’s innovative flooring products, the new partnership will foster even more synergy between the freshwater fishing community, boat builders, and the SeaDek brand.

“This is an exciting time for SeaDek,” said Jason Gardner, Vice President of Marketing and Advertising at SeaDek. “The demand for an alternative to carpet has been longstanding in the freshwater market, and by collaborating with progressive partners such as Xpress, we feel that this is the beginning of a major turning point for bass boats. We are grateful to have an angler of Bill’s stature behind us and are thrilled to welcome him to the SeaDek family.”

About SeaDek Marine Products

SeaDek manufactures a wide range of PE/EVA non-skid products for OEM boat builders, aftermarket customers, and dealers. In addition to custom products, SeaDek offers an extensive line of retail items, including DIY sheet material, anti-fatigue helm station pads, coaming bolsters, and more. As a safe and comfortable alternative to molded-in non-skid, paint-on textures and other marine traction products currently available, SeaDek provides exceptional traction and aesthetically pleasing stylistic options. Made from UV protected non-absorbent PE/EVA foam, SeaDek utilizes an acrylic-based 3M™ pressure sensitive adhesive for a lasting bond and simple peel-and-stick application. With a wide array of colors, textures, and thicknesses available, there is a place for SeaDek on every boat, and its quickly-growing network of SeaDek Certified Fabricators and Installers has made getting custom SeaDek easier than ever. Learn more at

About Xpress Boats

Xpress Boats is a family owned and operated business for over 53 years and is the “Original All-Welded-Aluminum” boat who pioneered the “Original and Only” high performance aluminum featuring a padded hull design, longitudinal rib construction, infusion of expandable foam throughout the hull to not only meet but exceed coast guard standards. Today Xpress operates out of a state-of-the-art manufacturing facility in Hot Springs, AR producing top of the line boats for nearly any application. Learn more at

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