First Licensed Foam Flooring Supplier to Offer Sea Ray Logo to Aftermarket Customers
Rockledge, Fla., May 19, 2020 – SeaDek Marine Products, the leading manufacturer of non-skid traction products for the marine environment, is pleased to announce it has signed a licensing agreement with Sea Ray, a division of Brunswick Corporation, to offer the Sea Ray logo on custom SeaDek kits and select retail products including cooler tops for model year 2019 and preceding model year boats.
SeaDek has provided non-skid foam flooring to Sea Ray’s aftermarket customers since 2003 and has worked with Sea Ray to provide factory-installed decking on new model year boats since 2012. Though Sea Ray’s flooring options have evolved – from 6 mm, multi-color Swim Platforms adhered with an acrylic-based adhesive, to full 11 mm, Faux Teak Cockpit Kits with removable Snap-In mats – customers have consistently requested trademarked logos as a way to demonstrate their affiliation with Sea Ray’s craftmanship.
“Our partnership with Sea Ray is a reflection of our vested interest in providing an exceptional customer experience,” said Jason Gardner, SeaDek Vice President of Marketing. “We want to provide every customer, whether they’re buying their dream boat or their first pre-owned boat, with access to a SeaDek kit as uniquely personal as the experiences they have on the water.”
Sea Ray selected SeaDek for its superior appearance, quality, design and functionality.
“At Sea Ray, we know that time spent on the water is the best kind of time; which is why we do all we can to ensure every moment spent onboard a Sea Ray is perfectly crafted. Therefore, it’s no surprise that Sea Ray would establish a licensing partnership with SeaDek,” said Shelby Kirby, Sea Ray Director of Marketing. “This partnership will make it easier for Sea Ray Owners to customize their foam matting order to include the Sea Ray logo quickly and easily.”
While initially available through SeaDek directly, the company plans to expand its licensed logo usage to select Certified Fabricators and Installers in the coming months. To purchase a custom Swim Platform or Cockpit Kit featuring the Sea Ray logo, contact SeaDek’s Customer Advocate Team at 888-964-6860, email@example.com, or by filling out a request form online at: https://www.seadek.com/get-in-touch#consumer.
About SeaDek Marine Products
SeaDek manufactures a wide range of PE/EVA non-skid products for OEM boat builders, aftermarket customers, and dealers. In addition to custom products, SeaDek offers an extensive line of retail items, including DIY sheet material, anti-fatigue helm station pads, coaming bolsters, and more. As a safe and comfortable alternative to molded-in non-skid, paint-on textures and other marine traction products currently available, SeaDek provides exceptional traction and aesthetically pleasing stylistic options. Made from UV protected non-absorbent PE/EVA foam, SeaDek utilizes an acrylic-based 3M™ pressure sensitive adhesive for a lasting bond and simple peel-and-stick application. With a wide array of colors, textures, and thicknesses available, there is a place for SeaDek on every boat, and their quickly growing network of SeaDek Certified Fabricators and Installers has made getting custom SeaDek easier than ever. Learn more at www.seadek.com.
About Sea Ray
Headquartered in Knoxville, Tenn., Sea Ray is the world’s leading creator of superior quality pleasure boats. For 60 years, Sea Ray has pushed the limits of performance and craftsmanship to elevate the boating experience. Each Sea Ray is designed to make every moment exceptional, supporting boaters’ unique lifestyles with a customized balance of unparalleled comfort and performance and world-class technology throughout. Learn more about the Sea Ray Experience at SeaRay.com.
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ‘N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club, NAUTIC-ON, OnBoard Boating Club and Rentals. For more information, visit Brunswick.com.
SeaDek Marine Products